Bridgestone Puts “The Boss” at the Center of Its Business

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You might think it fairly odd that an organization as large as Bridgestone Retail Operations (BSRO) would put “Bosses” at the center of their business, but it makes sense. The entire Bridgestone organization refers to its customers as “The Boss.” … Read More

5 Simple Things Customers Want To Know About You.

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 1. You Value Your Customers. The quote above by Jim Rohn really does sum up, fundamentally, what customers want and need from the brands with which they choose to do business. How well do you take care of your customers? Do you truly … Read More

Customer Experience: It’s a Team Sport!

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      So, you are looking at improving your customer’s experience? You hired a very capable individual to lead the way. Everyone is excited about the possibility of raising the bar on customer experience efforts. Then, your new leader … Read More