DISC™

(Dominant, Influence, Steady, Conscientious)
Communication and Behavioral Style, Assessments, Coaching and Training​

DISC™

(Dominant, Influence, Steady, Conscientious)
Communication and Behavioral Style, Assessments, Coaching and Training​

Worried that important communication is falling through the cracks in your organization or team?

Does it often seem like those on your team are speaking a foreign language that you just don’t understand?

Don’t worry, the team at Customer Fanatix is here to help!

We offer a communication and behavioral style self-assessment, follow-up coaching and adult learning experiences that help to clear away many communication frustrations and get team members communicating in ways that makes sense to one another.

 

The Benefits

The DISC™ assessment is the outcome of research into what each behavioral style needs to feel heard and successful. Once the assessment-taker learns what type of communication they prefer, and where they might need to improve to serve the needs of those around them, their success skyrockets!

The DISC™ assessment and follow-up process doesn’t stop at helping the assessment-taker learn more about their own preferences, it also reveals a whole new understanding of the communication and behavioral preferences of those around them. It is helps leaders understand how to better develop and motivate their different team members. It helps co-workers understand why one co-worker seems to drive them nuts when they interact.

The DISC™ assessment produces a 40-page report that outlines workplace tendencies, strengths, areas of improvement and key strategies to use when interacting with people with different preferences. The report is a guidance tool for anyone looking to achieve more with and through others. Those that use what they uncover in their reports are less frustrated with co-workers and more flexible in their communication preferences, which allows for increased collaboration to achieve business goals.

The return on your investment:

As qualitative researchers we read thousands of employee engagement survey comments every year. Through those finding we have found that improving communication effectiveness substantially improves organizational and team performance in the following ways:

  • Increased collaboration and teamwork.
  • Enhances sense of being heard.
  • Increases desire to stay longer with the team and organization.
  • Faster acceptance of change and integration initiatives.
  • More effective use of time and resources.
  • Improved motivation.

How does it work?

The process is simple and easy to implement:

  1. Employees self-assess themselves by completing the DISC™ assessment
  2. Our team reviews the results.
  3. One of our team members meets with the employee/leader to discuss the findings and can coach them over time with specific strategies to enhance communication effectiveness
  4. If requested, our team can provide a group workshop to dive deeper into ways to help your team work more effectively together given their differing DISC™ behavioral and communication styles.

Don’t worry, the team at Customer Fanatix is here to help!

We offer a communication and behavioral style self-assessment, follow-up coaching and adult learning experiences that help to clear away many communication frustrations and get team members communicating in ways that makes sense to one another.

 

The Benefits

The DISC™ assessment is the outcome of research into what each behavioral style needs to feel heard and successful. Once the assessment-taker learns what type of communication they prefer, and where they might need to improve to serve the needs of those around them, their success skyrockets!

The DISC™ assessment and follow-up process doesn’t stop at helping the assessment-taker learn more about their own preferences, it also reveals a whole new understanding of the communication and behavioral preferences of those around them. It is helps leaders understand how to better develop and motivate their different team members. It helps co-workers understand why one co-worker seems to drive them nuts when they interact.

The DISC™ assessment produces a 40-page report that outlines workplace tendencies, strengths, areas of improvement and key strategies to use when interacting with people with different preferences. The report is a guidance tool for anyone looking to achieve more with and through others. Those that use what they uncover in their reports are less frustrated with co-workers and more flexible in their communication preferences, which allows for increased collaboration to achieve business goals.

The return on your investment:

As qualitative researchers we read thousands of employee engagement survey comments every year. Through those finding we have found that improving communication effectiveness substantially improves organizational and team performance in the following ways:

  • Increased collaboration and teamwork.
  • Enhances sense of being heard.
  • Increases desire to stay longer with the team and organization.
  • Faster acceptance of change and integration initiatives.
  • More effective use of time and resources.
  • Improved motivation.

How does it work?

The process is simple and easy to implement:

  1. Employees self-assess themselves by completing the DISC™ assessment
  2. Our team reviews the results.
  3. One of our team members meets with the employee/leader to discuss the findings and can coach them over time with specific strategies to enhance communication effectiveness
  4. If requested, our team can provide a group workshop to dive deeper into ways to help your team work more effectively together given their differing DISC™ behavioral and communication styles.
After receiving and participating in DISC group coaching sessions with Heather, I have noticed my group and others using the knowledge of their co-workers personality traits to more effectively communicate. I’ve seen a decrease in conflicts as employees understand their peers' communication styles better, leading to fewer misunderstandings and stronger leadership styles.
Bart Hartman
Extraction Oil & Gas Inc

What is DISC™?

The DISC™ Assessment gives us valuable information on how we prefer to communicate with others. Everyone has a natural communication style, ranging in diversity from directness to openness. The assessment also provides insightful instructions on treating and communicating with others the way they want to be treated.  Dr. Tony Alessandra calls this wise counsel –  The Platinum Rule.®

The DISC™ assessment is a simple, practical and highly accurate tool that measures communication behaviors. It first helps us to understand our own styles, and then equally as important, how to enhance communications with others. It does not measure intelligence, values, or performance, but rather encourages us to explore all behavior styles and appreciate the differences. By learning how to read other people’s styles you can modify the way you interact and as a result, enhance the effectiveness of your messages.

From left to right: Marston, H. G. Peter, Sheldon Mayer and Max Gaines
From left to right: Marston, H. G. Peter, Sheldon Mayer and Max Gaines

Now, just what is DISC™, exactly? Let us begin with a brief history of how DISC™ came to be, and how it has evolved over time.  In the early 1920’s, Carl Jung outlined the four types of personalities. But, it was Dr. Marston, in 1928, a psychology professor at Columbia University that published what we now refer to as the DISC™ model of communication styles.

Marston created the DISC™ model that measures the emotions of “normal people,” showing the connection between energy of behavior and consciousness.  He also understood the business side of life and was called upon by industry to consult, using the first forms of applied psychology to business.

Dr. Clarke

Although Dr. Marston came up with the model, it was Dr. Clarke in 1940 who constructed the first actual DISC™ Assessment.  He named this assessment tool the ‘Activity Vector Analysis’.  Respondents took the assessment two times, first with ‘Least’ selections, and again with ‘Most’ selections.

Then in the 1950’s, Dr. Cleaver figured out a way to combine the process of selections, so the assessment only needed to be administered one time.  His assessment was designed so that one must choose one out of four options, creating a ‘forced choice’ tool.

Dr. John Geier, in the 1970’s, a prominent psychologist and professor at University of Minnesota, created the DISC™ assessment that is used today as the standard for all DISC assessment instruments. His tool updated the assessment terminology, and was designed to be a more user-friendly format. He also renamed the assessment as the “DISC™.”

Presently, we are now using the DISCstyles™ System which is the most current version and continues to focus on patterns of external observable behaviors.

The DISC™ refers to the four core sets of behavior patterns (styles, languages); Dominant, Influence, Steady and Conscientious. The first letter of each of the patterns creates an easy to remember acronym: D-I-S-C. (There are variations of the words associated with the DISC™ acronym.  For example, D has also be referenced as Driver or the I as Interact. However, as you can see the essence of the style remains intact.

The various combinations of the following four determine our own natural (native) DISC™ communication style (language.)  No combination is better than another. Each behavior style has a significantly different priority or orientation. Each priority denotes a specific focus that generates personal energy and motivation, and as a result there is a wide variance in the preferences to act.